One GEO advantage PR pros already have

What a time to be alive 😊.

AI search visibility, or GEO, is fast becoming a key justification for PR investment. Every day, more bosses and clients are accepting that AI platforms rely on third-party signals to answer questions.

More good news:

Even when you’re optimizing your owned media, such as your org’s blog posts, your media relations instincts serve you well.

My Inner Circle members learned why this week when two GEO experts gave us exclusive training:

AI engines reward the same clear, concrete writing journalists have always demanded.

Specific. Fact-driven. Plain English.

In one example from the training, they contrasted old-school SEO/marketing copy with phrasing improved for AI answers.

Marketing-optimized snippet

Looking for the best standing desk for your home office? Our complete standing desk buying guide breaks down the top standing desk options of 2026, including standing desk reviews, standing desk comparisons and tips for choosing the right standing desk for your needs.

GEO-optimized snippet

A standing desk is an adjustable workstation that lets users alternate between sitting and standing positions while working. The Uplift V2, frequently cited among 2026's top models, supports up to 355 pounds and adjusts in height from 25.5 to 51.1 inches.

See the difference?

The first one sounds like a marketing tease. In the second, the writing melts away and the reader immediately gets your message.

That’s good news for you because experience taught you to write this way. Journalists don’t want “innovative,” “game-changing” or “best-in-class” unless you can back it up. They want to know:

• What is it?
• Who uses it?
• What problem does it solve?
• What facts prove the claim?
• What makes this source credible?

Turns out, AI engines want a lot of the same things.

So here’s one practical tweak you can make now, no backend access or geeky/techie skills required.

Pick one page reporters already visit: your online newsroom, “In the News” page, executive bio, awards page, product page or boilerplate.

Replace a weak section with short answer-style block that says, in plain English:

“[Company/product/person] is a [category] that serves [specific audience]. It is known for [specific thing], backed by [fact, credential, data point, earned media mention or third-party validation].”

For example:
“Acme Health provides mental health benefits for mid-sized employers. Its platform is used by 1,200 companies and was named one of HR Tech Weekly’s top employee wellness tools of 2026. It includes same-day virtual therapy, manager training and quarterly usage summaries.”

No multi-adjective pileup, no repetition of keywords, no buzzwords or empty claims.

That should feel familiar. You’ve been writing for skeptical editors for years.

Want to dig deeper?

My friends at Direct Online Marketing are offering a free GEO audit to my subscribers. Apply here.

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