Here is a framework you can use to gauge your career development and make adjustments if you’re not completely happy where you’re at.
Using a war – or any political situation – as an example to illustrate a point about PR is fraught with peril.
I emailed the 100+ Ukrainians who subscribe to these posts and asked them how our PR community can help them. Here’s what I learned.
I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.
You might think “newsjacking” is out of reach for you, but it’s not.
This trend is opening up new avenues for building your media lists.
Plus the free webinar I’m delivering with Muck Rack, where I’ll break down 8 successful pitches and the actionable best practices they demonstrate.
Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.
Here’s a seemingly random memory from more than 20 years ago that recently came full circle and illustrates the two most important attributes for career success.
I don’t get frustrated anymore by bad PR efforts. Instead I focus my efforts where I have the most influence.
