Keep this PR truth in mind as you set your work-related goals for 2022.
New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.
Here’s my annual week-before-Christmas note that transcends PR.
These successful pitches were chosen based on difficulty, results, and skill.
The movie Elf contains a scene that is one of Hollywood’s greatest gifts to the hard-working PR pro.
This week I unveiled the winners of the Smart PR Best Pitch of the Year competition. Here’s one takeaway that stood out among the winning pitches.
A corny breakup song that’s tied to Christmas by the flimsiest of threads offers one redeeming quality to PR pros.
A journalist’s playful taunt kicks off a discussion of a venerable pitch brainstorming technique.
I believe most of what you read about PR crises is, at best, ill-informed and, at worst, flat wrong.
“Fall back” seems like a precious gift. What if it were every week?
