Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.
Here’s a seemingly random memory from more than 20 years ago that recently came full circle and illustrates the two most important attributes for career success.
I don’t get frustrated anymore by bad PR efforts. Instead I focus my efforts where I have the most influence.
Keep this PR truth in mind as you set your work-related goals for 2022.
New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.
Here’s my annual week-before-Christmas note that transcends PR.
These successful pitches were chosen based on difficulty, results, and skill.
The movie Elf contains a scene that is one of Hollywood’s greatest gifts to the hard-working PR pro.
This week I unveiled the winners of the Smart PR Best Pitch of the Year competition. Here’s one takeaway that stood out among the winning pitches.
A corny breakup song that’s tied to Christmas by the flimsiest of threads offers one redeeming quality to PR pros.
