If you bite into a tofu hotdog, expecting it to be a juicy frank like the ones at the ballpark, you’re going to be disappointed. It’s about managing expectations.
When you’re pitching a journalist and asking them to quote your expert instead of others, here are the “4 Cs” they are looking for.
Outrage doesn’t help you place more coverage for your brand or clients. Evolving your media list does.
Instead of criticizing these PR pros, I think you should try to hire them, or people like them.
A successful podcaster who is fed up with pitches told me something that resonated.
A recent phone call has me rethinking the way we talk to management or clients about our communications strategies – and highlights the importance of proactively educating our leadership.
Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.
My new favorite corporate prank has some great takeaways that you can apply to your own fun tactics (and you don’t have to wait until next April).
While taking a break from working on my own prank, I became captivated by a podcast about Pat Brown and this unique challenge.
Why you should avoid subject line “tricks” and holiday-themed pitches.
