My radical experiment yielded a very unpleasant surprise, and also a strong positive takeaway.
I saw this while helping one of my Inner Circle members refine her pitch. We worked on it, and then she placed the story in the Wall Street Journal. Here are the details.
There’s a “syndrome” I’ve observed about some otherwise skilled and experienced PR pros who attend my trainings. Here’s how one workshop attendee overcame it.
I stumbled onto a profound communications lesson when “Old Town Road” broke the record for most weeks at number one – in the entire 60+ year history of the Billboard charts.
Check out the Earned Media Mastery summit. I seriously have no idea how the organizers pulled together so many powerhouse presenters for this event.
No matter your budget, your creativity level, or whether you have cool stories to pitch, the one thing that is in your control is clean copy.
Neither outlet is “right” or “wrong” – that’s where your knowledge and expertise come in.
There’s a common strategy that stands out among the great media relations pros I’ve observed. They all do this one thing. And most of the people who are struggling to pitch . . . don’t do it.
Most people aren’t working for what they really want. This scourge is especially prevalent among PR pros. Are you falling victim to it?
There’s a certain distinction between pitching a “product” and pitching your “business” that makes a big difference in earning coverage.
