July 2, 2015

When is YOUR “Independence Day”?

We’d all love to be financially independent and not have to work at all. I don’t have anything for you on that today :). But we’d also like to be independent in where and when we work. And that’s closer than you think.

June 25, 2015

Turn nuggets of info from clients or bosses into media gold

Here’s how one PR pro took a throwaway line heard during small talk and turned it into a successful media pitch campaign, yielding three rounds of significant coverage that lasted more than a year.

June 18, 2015

How to uncover great story ideas

Do you cringe when a non-PR person brings you a not-so-newsworthy media pitch idea? Instead, discover useful nuggets yourself by flipping the conventional process on its head.

June 4, 2015

How do you get over phone fright?

This wise media pitching pro shares how to change your mindset on phone pitching. Follow his recommendation and ditch your fear of the phone.

May 28, 2015

Turn your media placements into content

You invest too much blood, sweat and tears into media placements to let them disappear. Squeeze as much utility out of them as possible by following this advice.

May 21, 2015

Violate typical email etiquette to get your pitches read

Introducing yourself is common courtesy when you meet someone in person, but you should rethink that technique when it comes to email pitches.

May 14, 2015

Too many PR pros feel like slaves

If you’ve ever felt like a slave – to your boss, to your clients, to your media targets, even to your phone – you’re not alone. It doesn’t have to be like this.

May 7, 2015

Suggest the right story to the right journalist at the right time

Web archives simplify the first two, but it may seem impossible to pitch at the right time without being clairvoyant. Get your timing right by using this relationship-building tactic.

April 30, 2015

The secret to knowing the best time of day to pitch

Is there a slam dunk time slot when you should send your media pitches? Don’t send another one without considering this rule of thumb.

April 23, 2015

How to succeed by NOT pitching media

Build media relationships by thinking beyond your own client or company. Here are some tips on how to do that better.

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