Nobody enjoys getting a document back from a boss or client only to find that it’s covered in red “track changes” edits. Here’s how to make the review process less painful.
A skilled PR pro from Baltimore is applying a new approach and getting an immediate pay-off. It’s nothing revolutionary, but it does take action.
With PR pros from coast to coast and in industries as varied as oil and gas to consumer products and social justice PR, there was one thing I spoke about that all these pros agreed on. there was one principle I hit on that rose above the rest.
It’s great to tweak and refine the subject line of your pitch email, but there’s something else that’s even more important to the journalist or blogger you’re pitching.
Excerpt: In 2003, a world without the iPhone, I hustled in the halls to get attendees to my PRSA workshop. As a result I went on the work trip of a lifetime last week and was reminded why the hustle pays off.
Last week a columnist wrote about “rude” PR people, but not about their terrible pitches for once! Here’s what he had to say and what I think he needs to understand.
The 4th of July is my favorite holiday. It reminds me of the entire reason I do what I do.
“Public relations . . . and truth – can they go together?” Besides my obvious answer, here are my thoughts on this conundrum.
You know when you’re re-reading the pitch you just drafted . . . and you know it’s too long . . . but everything in it is relevant and potentially useful to the journalist you’re sending it to? Well I’ve got a solution for that.
Now don’t read this the wrong way – neither you nor I are entitled to anything. We earn what we’re paid, commensurate with the value we bring our employers or clients. But if that equation isn’t balanced, then it’s up to you to take steps to fix it.
