We all like to look at the New Year as a fresh start and create ways to be better with our resolutions. I suggest for 2019 that the best resolution is to work smarter, not harder. And I’m here to help with those who would like to join this PR movement.
This week between Christmas and New Year’s is often a “fun” time of year, so here’s a message about having fun doing PR.
The post before Christmas every year is my favorite one to write. I tend to write more about messages of deeper meaning than how to earn media placements. But today’s is the best of both worlds!
I think the real best writing comes from those who aren’t given a choice on what they write about and are still able to write something that can captivate an audience.
You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it.
As a PR professional, there are many skills you must master to achieve the highest levels of success. One of those skills is your writing, which, if it isn’t good enough, makes everything else in your career suffer.
A friend of mine told me about a new show she’s started watching and it’s going to sound fake, but I looked it up and I promise it’s real. And this very specific TV show opened my eyes to a trend that’s happening in the media.
There it was, on my Netflix page, reinforcing a PR lesson too many of us ignore.
A popular article circulating in the PR world recently is by a New York Times Editor on how to pitch his outlet (along with others). Though he has plenty of useful material, this little fleeting mention stuck out to me the most.
This week I learned a tip from the SVP of Marketing for Stance I had never heard before to help discover new outlets to pitch and create different story angles.
