On Monday I interviewed a national morning show producer. Not only did I get her live reaction to 16 actual pitches, she handed out some solid advice when it comes to pitching national morning TV shows.
I write a ton of these articles about how to earn media placements. But after a recent visit with my friend Drew Davis, an author and keynote speaker I realized there is something I’ve been taking for granted.
Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase the email (HOW they pitch). But too often they relinquish control of the WHAT.
I had an inside viewpoint on three significant New York Times placements over the past three weeks. Though these pros all come from different industries and companies sizes, they showed one important quality it takes to get coverage in NYT and other top-tier media outlets.
You love silver bullets, and I don’t blame you. I do, too. The problem with silver bullets is that they usually don’t work for very long. Their novelty wears off, the marketplace adapts, and you’re back where you started.
In the last post I invited you to choose from three weekly habits for one of your new year’s resolutions, and reply to let me know which one. The winner by a two-to-one margin was to spend one hour a week reaching out to influencers and journalists. Now how do you make this a habit?
This is the 157th consecutive week that I’ve written about PR. Not like I’m proud of myself or anything 😉 That New Year’s resolution in 2015 was hard at first, but fortunately I stuck with it. I was sold on the simple power of consistency. And it turns out that consistency works. I won’t bore […]
A funny conversation ensued when my assistant Camille opened up my Christmas card and showed it to her 3-yr-old daughter Annabelle. And it struck me that it’s a conversation we often have in our own heads that likely holds us back.
Our holiday tradition around here is that the post on the Thursday before Christmas gets deeper and more “real” about life beyond media relations. After two separate, but similar interactions with successful individuals I had recently, I want to share my thoughts on self-doubt and pushing through.
My almost dead phone battery didn’t seem like a big deal at first. But then I started feeling really jittery. And I realized – I was thoroughly bored. It was really uncomfortable for a few minutes, and then I learned an important lesson that relates to how we practice PR.
