March 8, 2014

How Dwight Schrute helped me place a story in TIME

Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s web site, which was the second-most read story for several days when it first ran. I was working with a business school professor who coauthored a study about the advantages and […]

December 19, 2013

Warning lights are flashing

Here’s a non-media related thought for you at year-end. Last week all three of these things happened at once: – a warning light came on in the dashboard of my car – a warning light came on in the dashboard of our family car – my primary care physician saw something he didn’t like and […]

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