Some advice a Washington Post reporter gave me 20 years ago still resonates.
This is my personal journey of how I was able to get a raise at my job when it seemed impossible.
That line from the Field of Dreams movie – “If you build it, they will come” – is the worst advice a PR pro or content marketer could ever hear. It may have been true at some point, but not today.
When you sign up for a career in PR, you accept the reality that you’ll always be fighting for respect. Here’s a PR legend (you probably didn’t even know about) to inspire you when you’re feeling defeated.
This is the opening slide for a presentation I did last week: These are some of the media placements earned in the last 12 months by one member of my Inner Circle group coaching program, Jessica Krakoski of Austin, Texas. Would you like to increase your chances of consistently placing coverage like that? If so, […]
My knee started hurting again this week. That’s when I became more sympathetic to some PR pros I’ve been frustrated with. Here’s how those two things go together.
If you’re afraid to follow up, you’ll miss out on getting results like Chris Cline does. Here are three solid tips to try when you have a solid story.
On Monday I interviewed a national morning show producer. Not only did I get her live reaction to 16 actual pitches, she handed out some solid advice when it comes to pitching national morning TV shows.
I write a ton of these articles about how to earn media placements. But after a recent visit with my friend Drew Davis, an author and keynote speaker I realized there is something I’ve been taking for granted.
Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase the email (HOW they pitch). But too often they relinquish control of the WHAT.
