Just imagine taking a stack of news releases and reading them out loud at your next dinner party. That would probably be the last dinner party at your home that anyone would come to. While this is a silly story, it describes what we’re up against in PR in 2017 and beyond.
There’s an invisible line in the PR world that I want to highlight for you today. In an age where the attention of the people you are trying to reach is constantly bombarded with requests, you have to be smart about getting your message through. And that’s where this mysterious “line” comes into play.
Today we are going to take a tour through the toolkit of the PR pro. Actually, I’m going to focus on one of the tools we all have that very few people refine to the level of true mastery. This tool will impact every area of your work in PR.
A while ago I started getting persistent online smacks from the same anonymous person. I was actually excited. “I’ve arrived! I’ve actually got a troll!” That was my thinking at the time. But then I realized I already have a troll and so do you.
Two brief conversations last week at the PRSA International Conference prompted me to encourage you to ban a word from your vocabulary. It seems more prevalent among PR professionals than other fields.
Hacks might get you quick coverage in the short term, but what about the long term? That’s where principles come in.
A few weeks ago I shared my interview with a 19-year-veteran of the Wall Street Journal with members of the Inner Circle. Here are a few highlights from that interview.
Join me Tuesday for a free webinar where I share the latest media relations tips and successful examples, because all of this knowledge can’t fit into a single post.
Before you send out a pitch, do you test it by delivering it in person to a real human? On one hand, this seems ridiculous. On the other hand, a practice shot seems obvious.
When people hear that I’m in media relations, they sometimes ask me if I’m worried media pitching won’t be around much longer. The answer is definitely no – media relations as a business is stronger than ever. But I AM worried that many people are doing it wrong.
