This is the opening slide for a presentation I did last week: These are some of the media placements earned in the last 12 months by one member of my Inner Circle group coaching program, Jessica Krakoski of Austin, Texas. Would you like to increase your chances of consistently placing coverage like that? If so, […]
My knee started hurting again this week. That’s when I became more sympathetic to some PR pros I’ve been frustrated with. Here’s how those two things go together.
If you’re afraid to follow up, you’ll miss out on getting results like Chris Cline does. Here are three solid tips to try when you have a solid story.
On Monday I interviewed a national morning show producer. Not only did I get her live reaction to 16 actual pitches, she handed out some solid advice when it comes to pitching national morning TV shows.
I write a ton of these articles about how to earn media placements. But after a recent visit with my friend Drew Davis, an author and keynote speaker I realized there is something I’ve been taking for granted.
Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase the email (HOW they pitch). But too often they relinquish control of the WHAT.
I had an inside viewpoint on three significant New York Times placements over the past three weeks. Though these pros all come from different industries and companies sizes, they showed one important quality it takes to get coverage in NYT and other top-tier media outlets.
You love silver bullets, and I don’t blame you. I do, too. The problem with silver bullets is that they usually don’t work for very long. Their novelty wears off, the marketplace adapts, and you’re back where you started.
In the last post I invited you to choose from three weekly habits for one of your new year’s resolutions, and reply to let me know which one. The winner by a two-to-one margin was to spend one hour a week reaching out to influencers and journalists. Now how do you make this a habit?
This is the 157th consecutive week that I’ve written about PR. Not like I’m proud of myself or anything 😉 That New Year’s resolution in 2015 was hard at first, but fortunately I stuck with it. I was sold on the simple power of consistency. And it turns out that consistency works. I won’t bore […]
