My last two posts on not using hedging words in emails to journalists and instead relying on your belief in your purpose seem to have hit home. Among the many responses I got, reader Carly M. helpfully asked: “As someone who is always ‘just’ trying to get a story placed, this really hit home. My question is: how […]
I boarded my connecting flight last week, eased into my aisle seat in row 25, and unzipped my bag to pull out my laptop. But it wasn’t there. You know the feeling when a sudden crisis hits. Your brain goes into rapid-fire. Here’s the staccato of thoughts that coursed through my head, all in a […]
I know you’re busy 🙂 I just wanted to reach out and hopefully offer something that might help . . . Insert screeching-to-a-halt sound. Does my title and opening sentence feel right to you? If you’ve been reading me for any length of time, you noticed a difference. Or at least felt a difference from […]
I love to hike, but I also run a business. I use to think I was too busy to have time to do both. Here is why I changed that mindset.
You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again. To do that, you need to understand their needs better, and they need more proof of the value you can offer them.
You could spend your time GUESSING about how to give journalists what they want, or you could just get the straight truth directly from the mouths of journalists and influencers themselves.
I just put the finishing touches on a new resource for you. It’s free, and it’s something I can confidently guarantee will improve the results you’re getting in your PR work.
Sometimes the VPs who hire me to train their teams ask what success rate they should be expecting. I’m going to give you a number, but also some advice you should focus on more than the number.
Before I started writing this post I was speaking with an influencer who was exasperated by poorly written pitches. When she or journalists open your emails there are two burning questions you need to answer right away.
Check out these three short, new videos to increase your pitching results