If you take off your “PR pro” hat for a minute and put on your “shopper” hat, you may find a parallel that helps explain why journalists and bloggers deal with PR people the way they do.
This comms VP is one of the most effective PR pros I’ve ever worked with, and I finally figured out why.
In an interview earlier this year, a top-tier reporter complained to me about something PR pros tend to do. We should all take note and change our customized pitches accordingly.
Media love getting fresh, exclusive content. But even when media don’t get things first, they will still post it if it’s clear the content will “perform well online.” Is there a way to influence this factor?
I recently had a phone conversation that dramatically underscored an important lesson, and that lesson also applies to professional development. Learn the lesson and avoid this career mistake.
Okay, it wouldn’t resolve geopolitical tensions, but it WOULD achieve a significant thaw in the iciness journalists and bloggers tend to feel toward media pitches. This tip comes from a PR professional with a uniquely high success rate.
This PR professional consistently followed a purposeful system to get on reporters’ radar screens – and it resulted in significant coverage.
When my 9-yr-old son surprised me with this question, the introspection that resulted yielded some results that may surprise.
Journalists are bombarded by more pitches than ever, and mainstream outlets continue to consolidate and shrink. But this doesn’t have to make pitching more difficult. Check out this example of a PR pro who adapted her approach and found success.
You need to do more than propose your organization or client as an example of a trend. Follow this “recipe” to make sure your pitch stands out.
