When my 9-yr-old son surprised me with this question, the introspection that resulted yielded some results that may surprise.
Journalists are bombarded by more pitches than ever, and mainstream outlets continue to consolidate and shrink. But this doesn’t have to make pitching more difficult. Check out this example of a PR pro who adapted her approach and found success.
You need to do more than propose your organization or client as an example of a trend. Follow this “recipe” to make sure your pitch stands out.
If you lack the tools needed to show your pitching’s direct impact on the bottom line, don’t be discouraged. Here are some other ways to measure and report your success.
We’re in the business of building relationships. All relationships start with trust. Why begin your outreach with deception? Build – don’t tarnish – our reputation as media pitching pros.
We’d all love to be financially independent and not have to work at all. I don’t have anything for you on that today :). But we’d also like to be independent in where and when we work. And that’s closer than you think.
Here’s how one PR pro took a throwaway line heard during small talk and turned it into a successful media pitch campaign, yielding three rounds of significant coverage that lasted more than a year.
Do you cringe when a non-PR person brings you a not-so-newsworthy media pitch idea? Instead, discover useful nuggets yourself by flipping the conventional process on its head.
This wise media pitching pro shares how to change your mindset on phone pitching. Follow his recommendation and ditch your fear of the phone.
You invest too much blood, sweat and tears into media placements to let them disappear. Squeeze as much utility out of them as possible by following this advice.
