Before your budget disappears: 3 smart PR upgrades

Quick break from the usual case studies and lessons to recommend three PR tools/courses I personally use, as year-end deals fly around . . .

I’m an affiliate for the first two offers – I’m donating my proceeds from these deals to help a family adopting two children.

If you want to land more podcasts:

Podchaser is the best tool for finding the right podcasts to pitch. It’s also my favorite way to prove to your bosses that your podcast placements matter. The database gives you monthly and per-episode listens (plus contact info and listener demos). My Inner Circle members consistently tell me it’s the most comprehensive and accurate podcast database. Book a demo and walk away with a free personalized list for your current podcast pitch.

If you pitch products:

Pitching products with affiliate commissions attached is an entirely different ballgame than traditional product pitching. In many categories, affiliate work is now the key to landing the placements you need. Sarah Karger is my go-to expert on this – she’s taught my Inner Circle (twice) how to win at this game. If you pitch products and aren’t an affiliate pitching expert yet, you’ll get a lot out of her Affiliate Pitching for Publicists course. Great news: Through Dec. 11, Sarah is giving my subscribers $200 off with promo code CYBERMS. Check it out – there’s even a free preview mini-course you can try.

If you’d like to level up your overall pitching skills:

I’m offering the first blanket discount on my tried-and-true Crafting the Perfect Pitch course since I launched it. If you’ve been on the fence, enroll by Dec. 11 and use promo code YEAREND to get 20% off. That offer applies to the full course or any of its four modules. If you’ve wanted to tighten your core pitching skills, this is the course I point people to first.

I hope one or more of these gives you a boost heading into 2026 – and helps a good cause too :). And if none of these is a fit, no worries – I’ll be back next week with our usual tactics and case studies.