The spectre of Hollywood rehashing lowbrow but financially successful films has probably become so routine that you don’t even realize how amazing this is from a content-creation perspective.
Some people are surprised that I advocate that influencer relations should be part of one’s PR tool kit.
If you bite into a tofu hotdog, expecting it to be a juicy frank like the ones at the ballpark, you’re going to be disappointed. It’s about managing expectations.
When you’re pitching a journalist and asking them to quote your expert instead of others, here are the “4 Cs” they are looking for.
Outrage doesn’t help you place more coverage for your brand or clients. Evolving your media list does.
Instead of criticizing these PR pros, I think you should try to hire them, or people like them.
A successful podcaster who is fed up with pitches told me something that resonated.
A recent phone call has me rethinking the way we talk to management or clients about our communications strategies – and highlights the importance of proactively educating our leadership.
Why your topic’s holiday is usually the WORST day to pitch your topic, and other good lessons from Muck Rack’s monthly compilation of bad pitches.
My new favorite corporate prank has some great takeaways that you can apply to your own fun tactics (and you don’t have to wait until next April).
