Why would a time-starved journalist make the time to accept an in-person meeting when they could just as easily get information from you by phone or email? That was the question that came in various forms during the virtual training meeting I held for my Inner Circle members this week. We heard from two Inner […]
During our hike in the mountains Saturday my wife pointed to some dandelions beside the trail and said, “I keep thinking these are weeds, but up here they’re wildflowers.” What’s a weed? A plant that grows on its own, without nurture, that people don’t like. What’s a wildflower? A plant that grows on its own, […]
I totally get why journalists and bloggers vent their frustrations about PR people online, and why people would think that could be a valuable source of intelligence about how to better connect with them. But the frequent negativity dampens your confidence, and their generalizations can even lead you away from the very tactics your peers […]
PR pros are pretty hard on themselves… You want to succeed; you have tons to do and very little time to do it. Today, I’m going to offer you a secret that will “stop the PR insanity” almost instantly. It will give you MORE time, give you MORE energy, and give you much more CLARITY […]
What’s your biggest failure? That’s become kind of a trendy question to ask yourself. Various TED talks espousing the merits of failure have gone viral. “Fail faster” has become the battle cry of Silicon Valley. But I’ve never liked failing. Doesn’t taste good. So I’ve been pondering this question. Reflection seems natural lately, because I […]
My last two posts on not using hedging words in emails to journalists and instead relying on your belief in your purpose seem to have hit home. Among the many responses I got, reader Carly M. helpfully asked: “As someone who is always ‘just’ trying to get a story placed, this really hit home. My question is: how […]
I boarded my connecting flight last week, eased into my aisle seat in row 25, and unzipped my bag to pull out my laptop. But it wasn’t there. You know the feeling when a sudden crisis hits. Your brain goes into rapid-fire. Here’s the staccato of thoughts that coursed through my head, all in a […]
I know you’re busy 🙂 I just wanted to reach out and hopefully offer something that might help . . . Insert screeching-to-a-halt sound. Does my title and opening sentence feel right to you? If you’ve been reading me for any length of time, you noticed a difference. Or at least felt a difference from […]
I love to hike, but I also run a business. I use to think I was too busy to have time to do both. Here is why I changed that mindset.
You want to turn this one-off win into a relationship that can pay off for you and for the influencer time and again. To do that, you need to understand their needs better, and they need more proof of the value you can offer them.
