Category: Uncategorized

May 29, 2014

The results are in – it pays to pitch media on the Friday before a long weekend

The challenge Last week, right before the Memorial Day weekend, I issued a challenge – and offered a bounty – to subscribers to my weekly pitching tips emails. Here’s the contrarian logic that encourages pitching on the Friday afternoon before a long weekend: The conventional wisdom is to avoid this time because reporters and editors […]

May 1, 2014

Ben Affleck and a giant insurance company: recipe for pitching success?

This article is about a “boring” insurance giant creating some fun media placements out of thin air. Aflac PR executives Laura Kane and Jon Sullivan have been my consulting clients for the past four years, so I’ve had a firsthand seat as they’ve scrapped to come up with new angles to pitch their company. They’ve done […]

April 15, 2014

How to email a strong media pitch

Identifying your real value as a pitching pro The wealthy attorney was cursing while his BMW sputtered and jerked its way into the auto repair shop. He was late for a client meeting and demanded the sole mechanic look at it immediately. The lawyer, clad in his Armani suit, fidgeted in frustration while the grizzled […]

March 8, 2014

How Dwight Schrute helped me place a story in TIME

Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s web site, which was the second-most read story for several days when it first ran. I was working with a business school professor who coauthored a study about the advantages and […]

December 19, 2013

Warning lights are flashing

Here’s a non-media related thought for you at year-end. Last week all three of these things happened at once: – a warning light came on in the dashboard of my car – a warning light came on in the dashboard of our family car – my primary care physician saw something he didn’t like and […]