My instincts as a former journalist sometimes worked against me as a PR pro. I needed to remember this key element that made me successful as a journalist.
Whether it’s swimming or running, phone pitching or content creation, when you lean into your natural gifts, the results can be pretty amazing.
You have more influence than you think. Something as simple as the order of the items in your pitch has the power to grab or lose a journalist right from the beginning.
Learn from the best-performing subject lines and pitch angles during my free upcoming webinar.
Our expert shared these tips for building more representative teams through better recruiting, interviewing, and mentoring practices.
Here are some of the story formulas you can borrow from the summer blockbuster.
Whether you’re overwhelmed with work or frustrated by summer doldrums, these tips will help you get more done.
We have been helping people see the value of PR since we started in this biz. And the best way to do this is to make sure *you* understand your value as a PR professional.
This is the story of how Beau McDermott went from watching his email pitches get ignored… to getting called and texted by journalists minutes after he emailed them.
Here’s what your first boss wished you did but didn’t tell you.
