Close out 2020 on a high note

Vaccine rolling out, election resolved . . . 2020 is almost behind us. I don’t think I’ve ever cheered as loud as I will when the ball drops in Times Square to ring in 2021.

As trying as this year has been for everyone on a personal level, it’s been much more uneven economically. Some businesses (and their PR teams) have been battered, while others have thrived. Where YOU are on that spectrum will determine which of the following paragraphs resonate most with you.

If money is tight, the upcoming holiday break could be a great time to work through my free media relations certification, offered via Muck Rack. It’s the best free content I’ve ever created – 3,000 people have completed it this year.

If you’re like many pros I’ve talked to in recent weeks, you actually have some surplus professional development budget at year-end. The conference or workshop you planned to attend was canceled, and your local PRSA chapter luncheons were moved to free virtual events.

If that’s you, here are two resources I recommend:

The Definitive Guide to PR Writing – My online course will show you how to write more concisely and more persuasively, and do it faster, with easier approvals from bosses. The corporate communications team at Lowe’s just took this course from me virtually earlier this month. You can access it much more cheaply, at your convenience.

Crafting the Perfect Pitch – This online pitching course is the advanced version of the free media relations certification course mentioned above. I packaged up the in-person training I’ve given to teams at GM and the Salvation Army and dozens of other organizations, large and small, and deliver it in bite-sized lessons. Each one applies directly to work you’re doing TODAY.

If you have any questions about any of these options, just email us at [email protected] Group discounts are available for groups of 3 or more.

This article was originally published on December 16, 2020

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