Is crafting the perfect pitch or news release your reward for researching journalists and finding a great story? Or do you find the act of PR writing tedious and nerve-wracking?
Wherever you fall on that continuum, I’ve got some tips to simplify and improve your writing process.
First, come up with an outline that includes these three things:
Not only will this help you write with more focus and clarity, it will save you time. If your usual process is to toil over your pitch/release/web content, then submit it for approval, then rewrite it based on your boss/clients feedback – you're doing it wrong.
Instead of submitting your finished document first, submit your outline for approval. When you already have their approval on your outline, there should be very little for them to change once you submit your final draft. And you avoid that unique pain of tweaking one sentence for 45 minutes until it’s perfect, only to have it deleted during review.
Second, learn to write shorter pitches, faster. Here are a few ways you can do that:
Third, focus on writing more credibly and eliminating hype.
Not only does a simplified writing process reduce your stress, it makes your final product more compelling, memorable, and persuasive.
Want more PR writing tips? Or wanna help your team up their writing game? Check out The Definitive Guide to PR Writing.
This article was originally published on November 9, 2022
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