After listening to myself talk in this podcast, I realized how far my thinking about AI in PR has evolved since I last wrote about it here.
This short episode of Stories & Strategies is a great summary of my current take on the topic. We covered:
3:36 – examples of PR pros using AI to double their productivity and work less
8:28 – the dilemma of valuing ourselves by the time/effort our work requires
12:36 – the reality that most PR pros are NOT achieving major productivity gains with AI, and why
18:40 – why I don’t use AI to write this newsletter, and counsel clients against using it to write pitches
I recommend setting the playback to 1.25x or so. Or, if you prefer reading, you can check out the transcript.
Many thanks to host Doug Downs for inviting me on.
This article was originally published on August 13, 2024
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