We’ve heard rumblings since Elon took over that journalists are fleeing Twitter in protest, which would have big ramifications for how we connect with them online.
My anecdotal experience has been contrary to this supposed trend, and now we have hard data that puts the question to rest.
Muck Rack just released its 2023 State of Journalism report, with responses from more than 2,000 professional journalists.
This inertia for journalists on Twitter highlights just how sticky a network effect is. If all your peers are on a platform, and also most of the influential arbiters of information who can amplify your work, how likely would YOU be to throw that all away and move to Mastodon or Post or another nascent competitor without that same network?
So you should keep connecting with journalists on Twitter – the best way to open a conversation is to first share their work with an intelligent comment that propels the discussion forward. Don’t merely retweet it or add “Great read!”
Some other encouraging takeaways from the study that may run against current conventional wisdom:
One bit of nerdy praise for the study methodology: They reported a 2.4% margin of error. Not only is that crazy low, I can’t recall another industry study even attempting to report a MOE. Muck Rack data scientists for the win!
Download the study and dig into lots more takeaways.
P.S. I had fun testing the new GPT-4 yesterday and scolded it for giving me a made-up middle initial. Its response is pretty funny!
This article was originally published on March 15, 2023
(I’ll also send you other weekly tips)
This is in the footer of any articles and can be edited in the "Theme Options" and "Single Blog Form" tab: http://d.bbg.li/sbzf7x