Master earned media

My primary goal with these weekly posts is to connect you with resources to increase your media placements.

This week that’s easy, because the annual Earned Media Mastery summit is coming up next week.

It’s FREE, and this is just the top of the line-up:

Katie Paine is a measurement legend I’ve been following since I studied PR in college. And I’m intrigued to hear from Isabel Lara about running PR for NPR, and how working with journalists every day flavors her style.

One of the best things about this format is there are so many varied speakers, and you watch at your own schedule. The sessions are about 20 minutes each, and if you start one and it doesn’t grab you, you just go to another one. Like Netflix for PR nerds.

A pleasant surprise for me when I first checked this year’s line-up was seeing three members of my Inner Circle group coaching program among the speakers. Be sure to check out Devin Knighton, Adam Dvorin, and Kimberly Capwell!

My session will be a bit longer – it’s called “Superior Media Pitching Strategies for the New Normal” and includes seven takeaways from successful pitches that earned coverage any PR pro would envy. It’s the next evolution of the material I originally shared via my free webinar back in May, so if you missed that one this will be especially useful to you.

The summit starts Aug. 26, and you get free access to all the sessions through Aug. 28. You can register here.

This article was originally published on August 18, 2021

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