How to get a response from the Today show

Reviewing media pitch examples in the Inner Circle sometimes leads to results like this:

On Monday afternoon, longtime Inner Circle member Adam Dvorin emailed a pitch to a Today show staffer. He had never contacted her before.

Three minutes later she responded with this:

Dear Adam, Well-written pitch; one of the best I’ve seen in a while.

Then she asked a follow-up question.

It's not a done deal . . . yet. Adam is still working this budding relationship. But how would you like to be getting responses like that from a national morning show?

So what’s the secret?

The secret is that superior pitching works. The way you get a response is to craft a pitch that stands head and shoulders ABOVE what the average PR pro is able to do.

As amazing as Adam’s story sounds (and it is pretty cool), the first thing I recommend new Inner Circle members do — before you start reviewing successful media pitch examples like Adam's to find common threads — is to readjust your brain to think THIS level of response is normal.

It IS normal for the level of result we aim to achieve. That’s the standard inside the Inner Circle.

When you start getting compliments on your pitches from journalists, you’ll know you’re on the right track.

So what happens to your future in PR when you start viewing a response from top-level news organizations like the Today show as NORMAL?

Amazing things can happen, that’s what.

Right now, the enrollment window for the Inner Circle is open – this only happens twice a year. If you don’t know what the Inner Circle is, you can get all the details about it here.

Basically, the Inner Circle is for the PR pros who want superior results. That’s what we do there.

Do you belong in it?

Frankly, I don’t know. But you have a little over 24 hours to figure that out before the enrollment window closes on Friday afternoon.

Go here. Read the details. Watch and read the success stories from the members, then make a choice.

“Yes” or “No” are both acceptable choices. But DO make a deliberate choice. Don’t ignore this. You owe it to yourself to get clear on where you want to go in this industry and then take the best route for you to get there.

If stories like Adam’s get you excited about your future possibilities in PR, then the Inner Circle can help you get where you want to go.