New free resource: learn from thriving PR pros

Some PR pros are having their best years ever in 2020. I’ve gathered the lessons they’re applying and put them together into an action-rich, fast-paced, FREE webinar for you next week.

Join me for:
Ride the Rebound: Learn from PR Pros Thriving During Economic Uncertainty
Successful case studies you can copy to preserve and grow your earning power

Date: Wednesday, October 21st
Time: 1 p.m. ET (12 p.m. CT | 11 a.m. MT | 10 a.m. PT | 6 p.m. London)
Register now (it's okay if something comes up later and you can't attend)

You can’t control the economy or your employer. But you can control your abilities and your choices.

You’ll learn:

  • How to create competition-crushing angles for newsworthiness. So what if your colleagues say reporters only care about the pandemic and the election? These pros are landing story after story even during this intense news cycle.
  • Repeatable strategies that are breaking media placement records. Yes, right now in 2020, PR pros are having the year of their careers! And no… these are from businesses wholly unrelated to COVID.
  • Value multipliers. It’s not “all” about earned media anymore. Learn how to integrate with paid, shared and owned, and you’ll flourish in the post-pandemic era.
  • How to get a raise. Yes! Fist bumps to pros I’ll feature – both agency and in-house – who are rebounding from pandemic setbacks with RAISES and increased influence to get approvals and support that rapidly move their priorities forward.
  • What top-tier pitches look like today. Can’t wait to show you these winners that landed the WSJ and other national outlets, and tell you WHY they work.

This free training will be worth much more than the hour you invest in it – I promise. Register today, and I’ll see you next week.

This article was originally published on October 14, 2020

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