Political news feels overwhelming – pitch anyway

Many PR pros aren’t pitching media right now, convinced the flood of political news is drowning out their chances to get noticed.

Most of them are wrong.

I explain why in this short video, where I’m interviewed by the nation’s best media trainer, former CNN national correspondent Mark Bernheimer.

Mark does a good job standing in for his clients who are reluctant to jump into the media fray when the news feels all Trump/Musk, all the time.

And I think I do a good job staying on point and backing it up with facts and examples.

You be the judge 🙂

This article was originally published on March 20, 2025

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