Problems of an “overachieving” PR Pro

Take your time and read today’s post… Because if there’s any type of PR problem that you want to have, the one I talk about today is the one!

I first met Gabrielle Ferree last December when she attended my Pitching Boot Camp in her home city of Atlanta.

She stood out from the crowd not just for her savvy comments and sharp questions, but for the level of success she clearly had already achieved.

I saw her again last week at a big industry conference that happened to be in Atlanta. She showed me some photos from her beautiful wedding from over the summer and told me how her new husband is (also) a go-getter and was supportive of her joining my Inner Circle program even if her company won’t reimburse her.

“It’s getting almost too easy,” Gabrielle said, not bragging, just saying.

She represents a software company, and she has great relationships with the “tech nerds” (my name for them) who cover her company at the various industry publications that matter.

“I didn’t have those relationships in December,” she said, “but I used your techniques I learned at the boot camp throughout this year to get ‘up close and personal’ with them by improving my pitching and constantly trying to provide value to them.”

She told me she was looking forward to joining the Inner Circle to raise her game and work towards landing national coverage. Knowing Gabrielle, she’ll get there.

Gabrielle mastered a SINGLE element of the craft and leveraged it in a major way. She discovered how to earn herself PREFERRED status among a group of journalists and bloggers.

And now, it’s really easy for her to get great results. (This is how it’s supposed to be folks!)

Now here’s the part where you really need to pay attention:

Journalists only have so much time in the day. And they only have so much room for relationships with PR pros.

So if YOU aren’t the one that’s strategically building a relationship with them, you can be confident that someone like Gabrielle is. And she knows how to do it really well.

What’s worse is that once someone like Gabrielle earns that PREFERRED status with a journalist or blogger, that person is going to have less of a need for another relationship with another PR pro like you.

There is a first mover advantage here, and Gabrielle is proof of just how big that advantage can be.

Twice a year, I make available a way for you to get on the fast track to a higher level of the PR game. It’s called the Inner Circle.

Gabrielle joined Tuesday right after I opened it up to our early-bird notification list.

Most of the memberships available are already gone. But because you’re one of my subscribers, I owe it to you to make you aware of this opportunity.

The opportunity will definitely ends by 5 pm ET Friday… because at that time I will “close the doors.”

If you’d like to take the next step towards building a strategic network of journalists and bloggers where your name has PREFERRED status…

Join the Inner Circle here.

Either way, I’ll be back next week with more PR tips.