The best of 2025

In case you missed them, here are my best messages from the year just ended. Looking forward to a great 2026!

Most polarizing
Why I delete my own em dashes

Most popular
Accidental email replies and perfectionism perils

Most-forwarded to junior team members
The tiny workplace rituals that earn outsized respect

Most replies saying “I needed this”
Stop racing people who aren’t carrying your load

Second-most replies saying “I needed this”
Finishers wanted

Most overlooked (cuz I sent it the week of July 4) yet still popular
The junior PR staffer who made ESPN pay for the story

Most illuminating of my many posts on Nontraditional Media this year
When a 3-hr daily livestream outshines legacy media
(Proud that I beat the NYT by four months on this one)

Most fun story
3 PR moves you can steal from my neighbor kid’s band’s breakthrough

Let me know which one you enjoyed most 🙂

This article was originally published on January 8, 2026

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