This one practical, daily goal for AI and PR

When you focus your AI-assisted PR thinking on this one goal, the risks and confusion melt away.

A clear path forward emerges from the haze of concern about data security, copyright issues, and transparency questions. This goal works even if your company straight-up blocks ChatGPT!

This goal does more than meet risk requirements – it cuts the tedium and amplifies the parts of the job you love.

The goal is: Each day, learn a new way to use AI to shave off 5 minutes of work.

Quick math – save 5 minutes on a 12-times-a-week task, and you’ve won an hour. Do that with two more tasks, and you're saving three hours weekly.

Think that AI isn’t good enough to write your pitches and news releases for you? Fine. Don’t use it for that. Just ask it to suggest subject lines and headlines.

Stressed about the risks I mentioned above? Just use AI for brainstorming – you can anonymize any identifying data about your company.

This daily goal does way more than boost efficiency . . . it drives learning. It gets you through the confusion and into practical application.

Do this for a month and you’ll be ahead of 90 percent of PR pros.

I challenged my Inner Circle members to pursue this goal, and I also gave them:

• Prompts and screenshot results from 10 success stories of automating more than 5 minutes per task
• The prompts I developed that produced four different communications plans in four hours (would have taken 32 hours without AI)
• Specific examples of Inner Circle members automating hours of work each week.

We’re going to continue to integrate AI into all the PR work we discuss in the Inner Circle. If you’d like to get more details about what we’re learning, I’ll be sharing excerpts when we’re closer to accepting new members. Register for our Wait List to get those.

P.S. I wrote the first two drafts of this post myself, but I was stuck on the subject line. Asked ChatGPT4 for five options. Didn’t like any of them, told it “Focus on the concept of the goal – give me five more.” Still didn’t like them – “Tone down the hype.” One option was “One practical goal to aid your transition to AI in PR.” I rewrote that in my “subject line voice.”

I also asked the tool for 5 specific edits to tighten the writing and reduce word count. Three of them were great, so I asked for five more. Implemented two of those as well.

As far as time-saving, I actually spent just as long creating this post as I would have without ChatGPT. But it’s better. I would have stopped at “good enough.”

Where I saved the five minutes (times six) was using the tool to draft the three tweets I’ll use to link to this online. I’ve got that down to a repeatable process now.