I picked up a distinct vibe while doing the PR conference circuit this spring:
Too many PR pros feel like slaves.
Slaves to their bosses. To their clients. To their media targets. Even to their phones!
The worst is when you absolutely nail a project and over deliver, and then you’re rewarded by getting more worked dumped on you. With no increase in pay. (I hear this a lot from PR pros).
Part of the problem is that many of us were attracted to this field because we are natural-born people-pleasers to a fault. I know I’m still guilty of this sometimes. Another part is we feel we have to constantly justify our existence to people who don’t get the value of PR.
It doesn’t have to be like this.
Last week I ran into Sarah Funderburk at a conference. She joined my Inner Circle program a year ago as a talented and dedicated media outreach pro at an Atlanta PR agency.
She ramped up her media placements even higher and started teaching her coworkers the techniques she was learning. Didn’t take long before competing agencies started reaching out to try to hire her.
The founder of her agency isn’t dumb. He did what it took to keep her – he gave her part-ownership of the firm and made her his partner.
Those are the kind of people in the Inner Circle.
When you trust a proven system to consistently land results, you get to call the shots. Even when you work as part of a team and have a boss.
If you’d like to take the next step toward earning the autonomy you deserve, learn more here.
If not, thanks for reading, and I’ll be back next week with more PR tips.
P.S. Marcus Hardy wrote me this week. He recently landed a meeting with a WSJ reporter and a positive spread in a key trade pub, but best of all, he reports: My work-life balance hasn’t ever been this good. As a dad of two little boys with a talented wife who is balancing her own music teaching career, this is huge for me. If you’d like to join Marcus and my other Inner Circle members in learning how to earn more media coverage with less effort per result, check this out.
This article was originally published on May 14, 2015
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