What happens after the placement?

I write a ton of these articles about how to earn media placements.

But after a recent visit with my friend Drew Davis, the author and keynote speaker named the “2^nd Most Influential Content Marketer in the World,” I realized something I’ve been taking for granted is . . .

. . . what happens after those placements hit the internet.

Getting media hits feels great. But they are not an end in themselves. They are a means to an end. And you can do more to facilitate those eventual results than you probably realize.

What steps are you taking – in advance – so that when you land the placements you’re working so hard for, that your audiences can most easily take the steps you want them to take? To buy your product or donate to your charity or act in support of your cause?

That’s what Drew wanted to talk about when he picked me up at the Miami airport last month. He goes, “Hey, you wanna shoot a video?”

For 2018, he has embarked on an ambitious plan to post a new highly produced video – not just a talking head – every week about a marketing concept he invented called “The Loyalty Loop.”

Drew used to work for the Today show and Charles Kuralt and the Muppets before he built and sold a successful marketing agency, so he knows what he’s doing. But still – this is a lot of work for anybody.

So that’s why we drove, straight from the airport, to Miami’s fashion district. We went there to shoot an amazing transoceanic coincidence that shows up as the surprise ending for the video. And then the next day we headed out on his boat, where he set up the camera and started asking me questions.

There’s a reason this guy is sought after by marketing conferences around the world. He has some extra chip in his brain that sees marketing strategy more clearly than the rest of us. And he knows how to explain it in a fun way.

Check out the video here. (And no, we are not dressed the same on purpose 🙂

And if you like it, you can see the original Loyalty Loop episode at the bottom of this other page, and sign up to get the next episodes when they’re posted.

I’ve learned a lot from Drew over the years, and I’m excited for you to have the opportunity to do the same.