This is not a silver bullet

You love silver bullets, and I don’t blame you. I do, too.

When somebody shows you an easy step that replaces mind-numbing effort you’re currently expending, who wouldn’t jump on that? And when the easier way improves your results, too? That’s nirvana!

It would be great to be able to offer you a silver bullet every week. I shared one during a speech last fall – the audience ate it up. And from the emails I received afterwards, it got great results for them.

The problem with silver bullets is that they usually don’t work for very long. Their novelty wears off, the marketplace adapts, and you’re back where you started.

Instead, right now, I’m going to give you an overarching principle that will have a greater long-term impact on your media pitching results than any silver bullet. But only if you’re bracingly honest with yourself. If your reaction is, “Well duh, I already knew that” then you owe it to yourself to then ask, “Well, how diligently am I applying it?”

Because if you’re like most PR pros, you’re only applying it superficially. If you dig deeper, you’ll see tons of opportunities to stretch yourself and get better results in the process.

Here’s the key principle:

Positive media placements increase in direct proportion to the consistent actions you take to improve the quality of who you pitch, what you pitch, and how you pitch.

Who you pitch = the relevance and receptiveness of your media list. (Both of these factors are within your capacity to influence.)

What you pitch = the angles and ideas you share.

How you pitch = the skill and professionalism with which you approach your targets.

What have you done this week to improve each of those three areas? There are tons of options – sometimes the hardest part is knowing which one to pursue next.

I’ve identified the most effective next steps to improve each of those three key areas, several layers deep, the proper order to implement them. I shared them with my Inner Circle members this week. They all fit onto one (oversized) PDF infographic called the “Double-Your-Placements Decision Tree.”

You can take one look at it, see which activities you’ve already mastered, and know immediately which next steps will get you the biggest results, fastest.

You get access to the Decision Tree immediately upon joining the Inner Circle.

Click here to learn how the Inner Circle benefits you – you won’t see the Decision Tree mentioned, because it’s brand spanking new. Once your application is approved and you join, the very first page you’ll see has the link to download the PDF right in the middle.