I emailed the 100+ Ukrainians who subscribe to these posts and asked them how our PR community can help them. Here’s what I learned.
I can’t emphasize enough how much you have to bend over backwards to *prove* that you’ve done your homework so you stand out from the pitching noise.
You might think “newsjacking” is out of reach for you, but it’s not.
This trend is opening up new avenues for building your media lists.
Plus the free webinar I’m delivering with Muck Rack, where I’ll break down 8 successful pitches and the actionable best practices they demonstrate.
Why to skip honorifics in pitch openings, how to know whether you can use an editor’s personal email, and one of the kindest journalism gestures in history.
Here’s a seemingly random memory from more than 20 years ago that recently came full circle and illustrates the two most important attributes for career success.
I don’t get frustrated anymore by bad PR efforts. Instead I focus my efforts where I have the most influence.
Keep this PR truth in mind as you set your work-related goals for 2022.
New pitching buzzwords to avoid, plus when you should and shouldn’t include coverage links.
