Should you link to other coverage in your media pitch? Does it matter what time you hit send? Should you pitch to journalists’ personal emails?
My goal is to connect you with resources to increase your media placements. This week that’s easy, because the annual Earned Media Mastery summit is coming up.
Maureen and Jessica consistently land WSJ and NYT placements. But they do it very differently.
Incredulous journalists are not always correct about PR practices.
A call-to-action is the whole point of your pitch. And yet it is left out much of the time, or thrown in hastily at the end as an afterthought.
Take advantage of the increased focus you developed during WFH.
Here are some examples of Inner Circle members – PR people like you – who have recently achieved new measures of independence in how, where, when, and whether they work.
The spectre of Hollywood rehashing lowbrow but financially successful films has probably become so routine that you don’t even realize how amazing this is from a content-creation perspective.
Scary levels of automation, a very suspicious subject line, and why one shame tweet does not equal uniform agreement among journalists.
Some people are surprised that I advocate that influencer relations should be part of one’s PR tool kit.
