This Media Relations Master shared a perspective about PR measurement that would be considered heretical on the PR conference circuit and among academics.
Have you found your real identity as a PR pro? Or do you shift what it means to be you based on whatever the masses seem to think is hot right now?
“Well-written pitch; one of the best I’ve seen in a while.” What’s the secret to getting responses like this from a national morning show?
I’m going to give you the backstory for a segment that recently aired on TODAY. But the real takeaway is about something much more valuable than pitching national morning shows.
I fell in love with PR, and more specifically, media relations. But that’s just me. What if you don’t inherently love PR?
When I’m asked to review pitches, PR pros generally start by asking about the content of their actual pitch. But there’s another factor that has way more impact on their likelihood of success.
What if you had a big pitch coming up and you wanted to get some expert feedback on it? Where would you turn?
This experience is a good model for how we should ultimately deliver our unique value to the marketplace and how we should be compensated for it.
If you try to convince journalists that they have a duty or obligation to cover Topic X because they haven’t for a while, you’ll get nowhere. Here’s the type of information journalists are looking for.