June 2, 2016

The “right” way to measure PR

This Media Relations Master shared a perspective about PR measurement that would be considered heretical on the PR conference circuit and among academics.

May 26, 2016

“Way too cheesy…”

Have you found your real identity as a PR pro? Or do you shift what it means to be you based on whatever the masses seem to think is hot right now?

May 18, 2016

How to get a response from the Today show

“Well-written pitch; one of the best I’ve seen in a while.” What’s the secret to getting responses like this from a national morning show?

May 12, 2016

TODAY hit last week – 4th time’s a charm

I’m going to give you the backstory for a segment that recently aired on TODAY. But the real takeaway is about something much more valuable than pitching national morning shows.

May 5, 2016

If you don’t love PR

I fell in love with PR, and more specifically, media relations. But that’s just me. What if you don’t inherently love PR?

April 28, 2016

It’s often not WHAT you pitch

When I’m asked to review pitches, PR pros generally start by asking about the content of their actual pitch. But there’s another factor that has way more impact on their likelihood of success.

April 21, 2016

Landing USA Today & LA Times

What if you had a big pitch coming up and you wanted to get some expert feedback on it? Where would you turn?

April 14, 2016

My accountant is stressing me out

This experience is a good model for how we should ultimately deliver our unique value to the marketplace and how we should be compensated for it.

April 7, 2016

All journalists REALLY want is…

If you try to convince journalists that they have a duty or obligation to cover Topic X because they haven’t for a while, you’ll get nowhere. Here’s the type of information journalists are looking for.

March 31, 2016

Do you unknowingly write like this?

Many PR pros use a somewhat formal and less accessible communication style. Here’s the biggest reason – and how to fix it.

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