You invest too much blood, sweat and tears into media placements to let them disappear. Squeeze as much utility out of them as possible by following this advice.
Introducing yourself is common courtesy when you meet someone in person, but you should rethink that technique when it comes to email pitches.
If you’ve ever felt like a slave – to your boss, to your clients, to your media targets, even to your phone – you’re not alone. It doesn’t have to be like this.
Web archives simplify the first two, but it may seem impossible to pitch at the right time without being clairvoyant. Get your timing right by using this relationship-building tactic.
Is there a slam dunk time slot when you should send your media pitches? Don’t send another one without considering this rule of thumb.
Build media relationships by thinking beyond your own client or company. Here are some tips on how to do that better.
Shorter pitches may generally be better, but there are definitely exceptions. I found a pattern that can help you determine how long your pitch should be.
Some snack on PR listicles while others look deeply into a few important PR topics. People who connect with me tend to lean toward one more than the other.
Referencing a reporter’s previous work at the beginning of your media pitch is great, but you may be accidentally alienating your targets.
Here’s how this PR professional secured an influential article, tons of page views and even potential investment opportunities for her client.