But if all of us are reserved about ethics, how can we as a profession develop ethical frameworks for our decisions?
It may not be as whimsical as raindrops on roses and whiskers on kittens, but I do have a list of my favorite things I’d like to share with you.
I’m seeing a divergence in the bosses that PR people report to. And this has significant ramifications for your PR future.
There’s a better strategy than divide and conquer. In the reality of today’s hypercompetitive content and media landscape, both teams need the other to succeed.
I love sharing in the excitement that comes with winning placements. But I’m concerned that too many media relations pros are still putting all their eggs into the pitching basket.
Have you ever been asked to participate in career day? I did it once, and then my kids stopped nominating me. You’re going up against people with careers that everyone already understands what they do. So how do you compete?
I got asked something this week that comes up fairly often: to give a source’s number or not? While there are pros and cons for each, here are my thoughts on the matter.
This message is about some drama that doesn’t have to exist. It’s about the PR/Marketing version of the question “Which came first, the chicken or the egg?”
How would your children or someone watching your work explain what you do? When my 13-year-old son shadowed me recently, here is what he had to say.
A simple FAA headphone rule made me realize something about the ever changing media landscape and the ripple effects in the PR pond.
