March 24, 2016

I’m not here to help you pitch better

If you want to improve media relations results, it takes more than knowing and applying practical tips and best practices. Here’s what will lead to a real transformation of your career and personal life.

March 17, 2016

More than newsworthiness

This game used to be relatively simple. But being newsworthy is often no longer enough. Journalists want you to bring something else to the table.

March 11, 2016

Is Michael Smart psychic?

Today I’d like to wow you with my ability to predict the future. It has to do with what I call the PR Power Pyramid.

March 9, 2016

Utter failure, Snoop Dog, and result-boosting tips for you

It was my big break – and then my site crashed.

February 25, 2016

“Leverage” THIS

Back in the old days, I thought a lot about “leveraging” my relationships with journalists to convince them to cover my story ideas. Here’s the view we should adopt instead.

February 4, 2016

The Super Bowl angle nobody’s pitching

I saw a tweet from a journalist this week that said, “Props to the three businesses that have NOT pitched me a Super Bowl angle this week.” Here’s a tactic to keep in mind when you’re brainstorming around the next big media event.

January 28, 2016

Hope you’re okay in the storm

You know that blizzard that hit the mid-Atlantic last weekend? It prompted one of my Inner Circle members based in the Northwest to do something interesting.

January 21, 2016

I’m not good at this

I had that thought a couple weeks ago while going through the ordeal of buying a car. And then I remembered one of the many times I had felt that feeling before – back when I started cold-pitching national media.

January 7, 2016

My LAST Year’s resolution

My New Year’s resolution for 2015 ended up being about you, even though when I made it I thought it was all about me. Find out how the lesson I learned will change things for you and me in 2016.

December 31, 2015

World’s best cup of coffee

In “Elf,” Buddy gets excited about a random coffee shop. It’s funny – but why? Here’s the PR lesson on why we should avoid using empty phrases and making unverified claims.

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