The room was almost full of 250 people . . . it was almost go-time . . . and I was rattled. This was my biggest speech of this past year, one I prepared long and hard for, but I wasn’t myself.
A speaker at a conference I attended kept referring to landing great placements “on the front page.” Each time he said it, the words clattered around the room like a Model T. Here’s why we need to change our emphasis.
I examined 11 ultra-successful pitches and looked for commonalities. You may not notice a grand unifying theory right away, but there IS one thing all these winning PR pros had in common.
REI’s awesome move to shutter stores for Black Friday reminded me of the real definition of PR (and also demonstrated an oft-overlooked publicity tactic).
“It’s almost getting too easy,” she told me, not bragging, just saying. She mastered a SINGLE element of the craft and leveraged it in a major way. Now she’s tackling the next step . . .
She was right in the front. All three times. We would all benefit from this PR professional’s example of being aggressive about professional development.
That was a question I got on a recent webinar with current university PR professors. It didn’t surprise me. Here’s why I use an informal tone in my pitches.
And if I was that sick of it, imagine how journalists felt? When pitching media, it’s no longer enough just to claim a connection to a date on the calendar. Here are three ways to set yourself apart from the masses.
If you take off your “PR pro” hat for a minute and put on your “shopper” hat, you may find a parallel that helps explain why journalists and bloggers deal with PR people the way they do.