This article is about a “boring” insurance giant creating some fun media placements out of thin air. Aflac PR executives Laura Kane and Jon Sullivan have been my consulting clients for the past four years, so I’ve had a firsthand seat as they’ve scrapped to come up with new angles to pitch their company. They’ve done […]

Identifying your real value as a pitching pro The wealthy attorney was cursing while his BMW sputtered and jerked its way into the auto repair shop. He was late for a client meeting and demanded the sole mechanic look at it immediately. The lawyer, clad in his Armani suit, fidgeted in frustration while the grizzled […]

Here’s the short version of how to use ruthlessly brief pitches and pop culture angles to land placements such as this one on TIME’s web site, which was the second-most read story for several days when it first ran. I was working with a business school professor who coauthored a study about the advantages and […]

Here’s a non-media related thought for you at year-end. Last week all three of these things happened at once: – a warning light came on in the dashboard of my car – a warning light came on in the dashboard of our family car – my primary care physician saw something he didn’t like and […]