September 24, 2015

The decisions you make in your job are more valuable than the work you do

That’s the truth, even though your current work environment may not reflect it. If that’s the case, act according to this truth and you will eventually end up somewhere that does.

September 17, 2015

When pitch customization backfires

In an interview earlier this year, a top-tier reporter complained to me about something PR pros tend to do. We should all take note and change our customized pitches accordingly.

September 10, 2015

Proving that your story will perform well online

Media love getting fresh, exclusive content. But even when media don’t get things first, they will still post it if it’s clear the content will “perform well online.” Is there a way to influence this factor?

September 3, 2015

I learned from my mistake

I recently had a phone conversation that dramatically underscored an important lesson, and that lesson also applies to professional development. Learn the lesson and avoid this career mistake.

August 27, 2015

If every PR person committed to doing this, we might achieve world peace

Okay, it wouldn’t resolve geopolitical tensions, but it WOULD achieve a significant thaw in the iciness journalists and bloggers tend to feel toward media pitches. This tip comes from a PR professional with a uniquely high success rate.

August 20, 2015

Systematically using Twitter to earn coverage

This PR professional consistently followed a purposeful system to get on reporters’ radar screens – and it resulted in significant coverage.

August 13, 2015

Do you love what you do?

When my 9-yr-old son surprised me with this question, the introspection that resulted yielded some results that may surprise.

August 6, 2015

The digital revolution makes media pitching easier (sometimes)

Journalists are bombarded by more pitches than ever, and mainstream outlets continue to consolidate and shrink. But this doesn’t have to make pitching more difficult. Check out this example of a PR pro who adapted her approach and found success.

July 30, 2015

The three essential ingredients for a trend story media pitch

You need to do more than propose your organization or client as an example of a trend. Follow this “recipe” to make sure your pitch stands out.

July 16, 2015

What are the best media pitching metrics to track?

If you lack the tools needed to show your pitching’s direct impact on the bottom line, don’t be discouraged. Here are some other ways to measure and report your success.

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