May 28, 2015

Turn your media placements into content

You invest too much blood, sweat and tears into media placements to let them disappear. Squeeze as much utility out of them as possible by following this advice.

May 21, 2015

Violate typical email etiquette to get your pitches read

Introducing yourself is common courtesy when you meet someone in person, but you should rethink that technique when it comes to email pitches.

May 14, 2015

Too many PR pros feel like slaves

If you’ve ever felt like a slave – to your boss, to your clients, to your media targets, even to your phone – you’re not alone. It doesn’t have to be like this.

May 7, 2015

Suggest the right story to the right journalist at the right time

Web archives simplify the first two, but it may seem impossible to pitch at the right time without being clairvoyant. Get your timing right by using this relationship-building tactic.

April 30, 2015

The secret to knowing the best time of day to pitch

Is there a slam dunk time slot when you should send your media pitches? Don’t send another one without considering this rule of thumb.

April 23, 2015

How to succeed by NOT pitching media

Build media relationships by thinking beyond your own client or company. Here are some tips on how to do that better.

April 16, 2015

The age-old PR question: What is the optimal length for my media pitch?

Shorter pitches may generally be better, but there are definitely exceptions. I found a pattern that can help you determine how long your pitch should be.

April 9, 2015

When it comes to professional development, are you a skimmer or a diver?

Some snack on PR listicles while others look deeply into a few important PR topics. People who connect with me tend to lean toward one more than the other.

April 2, 2015

We’ve ruined the compliment approach to pitch introductions

Referencing a reporter’s previous work at the beginning of your media pitch is great, but you may be accidentally alienating your targets.

March 26, 2015

How one short media pitch spiked a client’s web traffic

Here’s how this PR professional secured an influential article, tons of page views and even potential investment opportunities for her client.

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