There it was, on my Netflix page, reinforcing a PR lesson too many of us ignore.
A popular article circulating in the PR world recently is by a New York Times Editor on how to pitch his outlet (along with others). Though he has plenty of useful material, this little fleeting mention stuck out to me the most.
This week I learned a tip from the SVP of Marketing for Stance I had never heard before to help discover new outlets to pitch and create different story angles.
I wrote this post on my way home from this year’s PRSA International Conference. I want to share the vibe with you that I noticed from most attendees at the conference.
I got a success story from one of your fellow subscribers this week that drives home some vital points.
One of my Inner Circle members recently posted the following question to our members forum: “I’ve heard Michael say that pitching a reporter is a lot like dating. How can I get a reporter to remain interested in me without coming on too strong?” Here’s my thought on this analogy.
Last week I showed 15 pitches to the executive editor of the best-selling newsstand magazine in the nation. What stood out to me right from the beginning is how intimately this editor knows her readers. We need to do the same.
With people throwing around terms like “fake news” so much these days, I was a little worried about the latest viral video of a weatherman overacting in the wind. But then I realized this only further proves how important good PR is in today’s news media environment.
If brands are attracting customers directly to their own material, why bother with refining your ability to pitch it to anyone else? Here’s what you need to know about the real future of brand journalism.
Whenever possible, pitches should be about people. Not products or programs. Readers and viewers are people. And that’s who your target journalist needs to attract and please to keep their job.
