Last week a columnist wrote about “rude” PR people, but not about their terrible pitches for once! Here’s what he had to say and what I think he needs to understand.
The 4th of July is my favorite holiday. It reminds me of the entire reason I do what I do.
“Public relations . . . and truth – can they go together?” Besides my obvious answer, here are my thoughts on this conundrum.
You know when you’re re-reading the pitch you just drafted . . . and you know it’s too long . . . but everything in it is relevant and potentially useful to the journalist you’re sending it to? Well I’ve got a solution for that.
Now don’t read this the wrong way – neither you nor I are entitled to anything. We earn what we’re paid, commensurate with the value we bring our employers or clients. But if that equation isn’t balanced, then it’s up to you to take steps to fix it.
Most PR pros slug it out with hundreds of other people every week to get noticed in our target influencers’ email inboxes. If you want to stand out and get superior results, follow this strategy.
How do you turn a pitch from jumbled organizational minutia into a compelling idea your target journalists want to run with? Look at their profile pic.
Too often we focus on the stresses and pitfalls in PR, so today I want to share a big win with you.
The only way I used to be able to help PR pros figure out their next step in their PR career was through personal, one-on-one conversations. That severally limited how many people I could help. But just like rotary phones, that’s a thing of the past.
You already know that media outlets are chasing web traffic above all else. Has this knowledge changed how you pitch?
