I think the real best writing comes from those who aren’t given a choice on what they write about and are still able to write something that can captivate an audience.
You know that feeling when you find out something your organization or client is doing, but it’s too late to take full advantage of it from a PR perspective? I hate it when that happens, so I’m sharing an inspiring example to help you avoid it.
As a PR professional, there are many skills you must master to achieve the highest levels of success. One of those skills is your writing, which, if it isn’t good enough, makes everything else in your career suffer.
A friend of mine told me about a new show she’s started watching and it’s going to sound fake, but I looked it up and I promise it’s real. And this very specific TV show opened my eyes to a trend that’s happening in the media.
There it was, on my Netflix page, reinforcing a PR lesson too many of us ignore.
A popular article circulating in the PR world recently is by a New York Times Editor on how to pitch his outlet (along with others). Though he has plenty of useful material, this little fleeting mention stuck out to me the most.
This week I learned a tip from the SVP of Marketing for Stance I had never heard before to help discover new outlets to pitch and create different story angles.
I wrote this post on my way home from this year’s PRSA International Conference. I want to share the vibe with you that I noticed from most attendees at the conference.
I got a success story from one of your fellow subscribers this week that drives home some vital points.
One of my Inner Circle members recently posted the following question to our members forum: “I’ve heard Michael say that pitching a reporter is a lot like dating. How can I get a reporter to remain interested in me without coming on too strong?” Here’s my thought on this analogy.
