I had an inside viewpoint on three significant New York Times placements over the past three weeks. Though these pros all come from different industries and companies sizes, they showed one important quality it takes to get coverage in NYT and other top-tier media outlets.
You love silver bullets, and I don’t blame you. I do, too. The problem with silver bullets is that they usually don’t work for very long. Their novelty wears off, the marketplace adapts, and you’re back where you started.
In the last post I invited you to choose from three weekly habits for one of your new year’s resolutions, and reply to let me know which one. The winner by a two-to-one margin was to spend one hour a week reaching out to influencers and journalists. Now how do you make this a habit?
This is the 157th consecutive week that I’ve written about PR. Not like I’m proud of myself or anything 😉 That New Year’s resolution in 2015 was hard at first, but fortunately I stuck with it. I was sold on the simple power of consistency. And it turns out that consistency works. I won’t bore […]
A funny conversation ensued when my assistant Camille opened up my Christmas card and showed it to her 3-yr-old daughter Annabelle. And it struck me that it’s a conversation we often have in our own heads that likely holds us back.
Our holiday tradition around here is that the post on the Thursday before Christmas gets deeper and more “real” about life beyond media relations. After two separate, but similar interactions with successful individuals I had recently, I want to share my thoughts on self-doubt and pushing through.
My almost dead phone battery didn’t seem like a big deal at first. But then I started feeling really jittery. And I realized – I was thoroughly bored. It was really uncomfortable for a few minutes, and then I learned an important lesson that relates to how we practice PR.
DIFT is an acronym I use to remind myself to “Do it for them.” As in, journalists and bloggers are stretched so thin these days, they are willing to – and in some cases – needing to allow us to do legwork for them. Here are some quick points about what you can “do for them.”
I want to share with all of my readers an insight into the Inner Circle and our Best Pitches of the Year Award. Now in this competition we don’t just hand out awards, we learn from these PR Pros what is and what isn’t working. And what’s working right now is real relationships.
Here come two feel-good stories for you on this good-feeling holiday week.
