The business media and the success literature teach that dramatic success in the workplace justifies temporarily sacrificing people who should otherwise be close to you. That’s false.
Focus your energy on developing this rare and valuable skill, and the opportunities and money will follow.
This week a new sign appeared at the entrance to the office park where I hang my hat. The thing is, the restaurant has been there for as long as I can remember. We in PR tend to make that same shortcut too often.
Journalists have been conditioned to expect that when they open an unsolicited email from a PR rep, it will have nothing to do with what they actually cover. Here’s why this is good news for you.
I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. So the natural next step was to take our stories national. But guess what my solution was?
14 years ago, I started on a journey that ultimately ended in the creation of a resource called the Media Relations Master’s Pitch Checklist.
When the outside world gets in our face with unexpected developments, it’s easier than ever to get caught up in analyzing how they’ll affect us and our careers. Don’t fall victim to that trap – do this instead.
No, I’m not providing details on how to change careers and become a prestigious Today show producer. But after working with one for my most recent Inner Circle webinar, I’ve got some new insights on how you can mentally become one to improve your pitches.
This is my 12th year speaking at the PRSA International conference, so people assume I’ll just be covering how to increase your media hits. But this year I threw the veterans for a loop when I went in a different direction.
During my many travels I’ve been privileged to speak with PR pros of all kinds. Over time I’ve noticed several common trends among professionals, one of which is a PR mind virus I’d like to address today.
