I had the chance this week to review five email conversations between savvy PR Pros and top-tier journalists this week. They all had three things in common: they were all covered by a top-tier outlet, took longer than average time to land the placement, and the third has to do with the “urgency button.”
Like yours, my heart hurts when I see painful images of refugee families fleeing violence and tyranny around the world. Here are how a few people in my corner of the world are making a difference.
“Millennials don’t want to sit in the dark for two hours.” How did two co-workers come up with this subject line at my latest Pitching Boot Camp in San Diego?
It’s the same timeless battle with your boss: quality vs. quantity. You know which is best when pitching journalists, but your boss isn’t always on the same page. Here’s a method to help accomplish both goals of customizing and increasing quantity.
In today’s media-saturated environment you really have to pick and choose who you take the time to listen to, especially when it comes to career development. Here is a personal recommendation of mine of someone worthy of your time.
When I teach media relations skills in my workshop, the straight-talkers ask: “How long will this take?” While that is an obvious question, it’s not really a helpful one.
I just set up a Facebook page for Michael Smart PR. You might be thinking, “Really? That’s about eight years late.” But I have my reasons for not jumping in then and why now is the time to do so.
Turns out climbing mountains and pitching journalists have a lot in common when it comes to your mindset. Here’s how I reached my summit and you can reach yours.
PR people have given pitching a bad name. Because at its core, pitching is simply getting a solution to a problem into the hands of people with that problem. Find out how you can be heard above the noise.