Media Pitching Ideas & Examples, Page 38

September 15, 2016

Press an “urgency button”

I had the chance this week to review five email conversations between savvy PR Pros and top-tier journalists this week. They all had three things in common: they were all covered by a top-tier outlet, took longer than average time to land the placement, and the third has to do with the “urgency button.”

September 8, 2016

Two Muhammads

Like yours, my heart hurts when I see painful images of refugee families fleeing violence and tyranny around the world. Here are how a few people in my corner of the world are making a difference.

September 1, 2016

A contrarian subject line

“Millennials don’t want to sit in the dark for two hours.” How did two co-workers come up with this subject line at my latest Pitching Boot Camp in San Diego?

August 25, 2016

“I know you pitch media . . .”

It’s the same timeless battle with your boss: quality vs. quantity. You know which is best when pitching journalists, but your boss isn’t always on the same page. Here’s a method to help accomplish both goals of customizing and increasing quantity.

August 19, 2016

One click 14 yrs ago

In today’s media-saturated environment you really have to pick and choose who you take the time to listen to, especially when it comes to career development. Here is a personal recommendation of mine of someone worthy of your time.

August 11, 2016

This takes too long . . .

When I teach media relations skills in my workshop, the straight-talkers ask: “How long will this take?” While that is an obvious question, it’s not really a helpful one.

August 4, 2016

The curse of social media

I just set up a Facebook page for Michael Smart PR. You might be thinking, “Really? That’s about eight years late.” But I have my reasons for not jumping in then and why now is the time to do so.

July 29, 2016

I was terrified to climb this mountain

Turns out climbing mountains and pitching journalists have a lot in common when it comes to your mindset. Here’s how I reached my summit and you can reach yours.

July 21, 2016

Giving pitching a bad name

PR people have given pitching a bad name. Because at its core, pitching is simply getting a solution to a problem into the hands of people with that problem. Find out how you can be heard above the noise.

July 14, 2016

CNN producer’s dream publicist

I spoke at a conference alongside a CNN producer who said she counts on great publicists in her life. I asked her to describe one of those great publicists.

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