This game used to be relatively simple. But being newsworthy is often no longer enough. Journalists want you to bring something else to the table.
Today I’d like to wow you with my ability to predict the future. It has to do with what I call the PR Power Pyramid.
It was my big break – and then my site crashed.
Back in the old days, I thought a lot about “leveraging” my relationships with journalists to convince them to cover my story ideas. Here’s the view we should adopt instead.
I saw a tweet from a journalist this week that said, “Props to the three businesses that have NOT pitched me a Super Bowl angle this week.” Here’s a tactic to keep in mind when you’re brainstorming around the next big media event.
You know that blizzard that hit the mid-Atlantic last weekend? It prompted one of my Inner Circle members based in the Northwest to do something interesting.
I had that thought a couple weeks ago while going through the ordeal of buying a car. And then I remembered one of the many times I had felt that feeling before – back when I started cold-pitching national media.
My New Year’s resolution for 2015 ended up being about you, even though when I made it I thought it was all about me. Find out how the lesson I learned will change things for you and me in 2016.
The room was almost full of 250 people . . . it was almost go-time . . . and I was rattled. This was my biggest speech of this past year, one I prepared long and hard for, but I wasn’t myself.
A speaker at a conference I attended kept referring to landing great placements “on the front page.” Each time he said it, the words clattered around the room like a Model T. Here’s why we need to change our emphasis.
