Media Pitching Ideas & Examples, Page 40

November 9, 2016

No election can change this

When the outside world gets in our face with unexpected developments, it’s easier than ever to get caught up in analyzing how they’ll affect us and our careers. Don’t fall victim to that trap – do this instead.

November 3, 2016

How to become a Today show producer

No, I’m not providing details on how to change careers and become a prestigious Today show producer. But after working with one for my most recent Inner Circle webinar, I’ve got some new insights on how you can mentally become one to improve your pitches.

October 27, 2016

The success loop

This is my 12th year speaking at the PRSA International conference, so people assume I’ll just be covering how to increase your media hits. But this year I threw the veterans for a loop when I went in a different direction.

October 20, 2016

Tales of a traveling PR pro

During my many travels I’ve been privileged to speak with PR pros of all kinds. Over time I’ve noticed several common trends among professionals, one of which is a PR mind virus I’d like to address today.

October 13, 2016

A PR secret from the White House press team

Learn what this DC junior agency staffer picked up from a previous member of the White House press team.

October 6, 2016

Collecting the other 75% of your PR paycheck

You probably track what you do at work, such as writing press releases, contacting journalists and the other daily tasks most PR pros are involved in. But that doesn’t help show your boss or client what VALUE you are actually adding to the organization.

September 29, 2016

The question of the day

What is the question you should be asking yourself today and every day as a PR pro?

September 26, 2016

My pitching seminar coming to your office?

I promised a big and exciting announcement from Michael Smart PR in last Thursday’s post and here it is. Sometimes good things do happen on Monday!

September 22, 2016

Where great pitches are born

Most PR pros think they know where great pitches come from. Unfortunately, their answer is usually wrong. And I’m betting the real foundation to a great pitch will surprise many of you.

September 15, 2016

Press an “urgency button”

I had the chance this week to review five email conversations between savvy PR Pros and top-tier journalists this week. They all had three things in common: they were all covered by a top-tier outlet, took longer than average time to land the placement, and the third has to do with the “urgency button.”

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