Media Pitching Ideas & Examples, Page 40

June 30, 2016

Fruits of a misfired pitch

Seventeen years ago this week I made a fool of myself attempting to pitch a national journalist in person. There is only one difference between me 17 years ago and me today.

June 23, 2016

Media pitching the way the best do it

Maybe you idealize what life would be like if the journalists you pitched immediately recognized who you are representing. Maybe you already live that life. In either case, this post is for you.

June 16, 2016

Multitasking during the SAT

You wouldn’t interrupt yourself studying for the SAT every ten minutes by checking your email, so why do we do it as PR professionals? Let’s take back our work time and still be accessible to clients and bosses.

June 10, 2016

Finding newsworthy nuggets to pitch

Most PR pros struggle to establish a consistent flow of timely, useful news they can share. Usually, you are stuck pushing out whatever other people tell you to pitch. Flip that model around.

June 2, 2016

The “right” way to measure PR

This Media Relations Master shared a perspective about PR measurement that would be considered heretical on the PR conference circuit and among academics.

May 26, 2016

“Way too cheesy…”

Have you found your real identity as a PR pro? Or do you shift what it means to be you based on whatever the masses seem to think is hot right now?

May 18, 2016

How to get a response from the Today show

“Well-written pitch; one of the best I’ve seen in a while.” What’s the secret to getting responses like this from a national morning show?

May 12, 2016

TODAY hit last week – 4th time’s a charm

I’m going to give you the backstory for a segment that recently aired on TODAY. But the real takeaway is about something much more valuable than pitching national morning shows.

May 5, 2016

If you don’t love PR

I fell in love with PR, and more specifically, media relations. But that’s just me. What if you don’t inherently love PR?

April 28, 2016

It’s often not WHAT you pitch

When I’m asked to review pitches, PR pros generally start by asking about the content of their actual pitch. But there’s another factor that has way more impact on their likelihood of success.

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