Media Pitching Ideas & Examples, Page 40

May 7, 2015

Suggest the right story to the right journalist at the right time

Web archives simplify the first two, but it may seem impossible to pitch at the right time without being clairvoyant. Get your timing right by using this relationship-building tactic.

April 30, 2015

The secret to knowing the best time of day to pitch

Is there a slam dunk time slot when you should send your media pitches? Don’t send another one without considering this rule of thumb.

April 23, 2015

How to succeed by NOT pitching media

Build media relationships by thinking beyond your own client or company. Here are some tips on how to do that better.

April 16, 2015

The age-old PR question: What is the optimal length for my media pitch?

Shorter pitches may generally be better, but there are definitely exceptions. I found a pattern that can help you determine how long your pitch should be.

April 9, 2015

When it comes to professional development, are you a skimmer or a diver?

Some snack on PR listicles while others look deeply into a few important PR topics. People who connect with me tend to lean toward one more than the other.

April 2, 2015

We’ve ruined the compliment approach to pitch introductions

Referencing a reporter’s previous work at the beginning of your media pitch is great, but you may be accidentally alienating your targets.

March 26, 2015

How one short media pitch spiked a client’s web traffic

Here’s how this PR professional secured an influential article, tons of page views and even potential investment opportunities for her client.

March 19, 2015

When you’re discouraged because everyone else seems to be succeeding where you’re not, remember this

This most-tweeted quote from my recent media pitching webinar could give you the attitude boost you need to press forward and visualize success.

March 5, 2015

To pitch or not to pitch the New York Times: Strategically choosing your media targets

Your client or boss keeps begging you to land the New York Times. But when you take a step back, is that really your best media target?

February 18, 2015

5 Ways to React to Journalists on Twitter Beyond a Compliment

Engaging journalists on Twitter is one of a few good PR tips for standing out from the masses clamoring for their attention. Once they recognize your name, it’s more likely they’ll open your email when you send them a story idea. You can set up a Twitter list of key influencers to follow. Services like […]

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