Maybe you idealize what life would be like if the journalists you pitched immediately recognized who you are representing. Maybe you already live that life. In either case, this post is for you.
You wouldn’t interrupt yourself studying for the SAT every ten minutes by checking your email, so why do we do it as PR professionals? Let’s take back our work time and still be accessible to clients and bosses.
Most PR pros struggle to establish a consistent flow of timely, useful news they can share. Usually, you are stuck pushing out whatever other people tell you to pitch. Flip that model around.
This Media Relations Master shared a perspective about PR measurement that would be considered heretical on the PR conference circuit and among academics.
Have you found your real identity as a PR pro? Or do you shift what it means to be you based on whatever the masses seem to think is hot right now?
“Well-written pitch; one of the best I’ve seen in a while.” What’s the secret to getting responses like this from a national morning show?
I’m going to give you the backstory for a segment that recently aired on TODAY. But the real takeaway is about something much more valuable than pitching national morning shows.
I fell in love with PR, and more specifically, media relations. But that’s just me. What if you don’t inherently love PR?
When I’m asked to review pitches, PR pros generally start by asking about the content of their actual pitch. But there’s another factor that has way more impact on their likelihood of success.
What if you had a big pitch coming up and you wanted to get some expert feedback on it? Where would you turn?
