I promised a big and exciting announcement from Michael Smart PR in last Thursday’s post and here it is. Sometimes good things do happen on Monday!
Most PR pros think they know where great pitches come from. Unfortunately, their answer is usually wrong. And I’m betting the real foundation to a great pitch will surprise many of you.
I had the chance this week to review five email conversations between savvy PR Pros and top-tier journalists this week. They all had three things in common: they were all covered by a top-tier outlet, took longer than average time to land the placement, and the third has to do with the “urgency button.”
Like yours, my heart hurts when I see painful images of refugee families fleeing violence and tyranny around the world. Here are how a few people in my corner of the world are making a difference.
“Millennials don’t want to sit in the dark for two hours.” How did two co-workers come up with this subject line at my latest Pitching Boot Camp in San Diego?
It’s the same timeless battle with your boss: quality vs. quantity. You know which is best when pitching journalists, but your boss isn’t always on the same page. Here’s a method to help accomplish both goals of customizing and increasing quantity.
In today’s media-saturated environment you really have to pick and choose who you take the time to listen to, especially when it comes to career development. Here is a personal recommendation of mine of someone worthy of your time.
When I teach media relations skills in my workshop, the straight-talkers ask: “How long will this take?” While that is an obvious question, it’s not really a helpful one.
I just set up a Facebook page for Michael Smart PR. You might be thinking, “Really? That’s about eight years late.” But I have my reasons for not jumping in then and why now is the time to do so.
Turns out climbing mountains and pitching journalists have a lot in common when it comes to your mindset. Here’s how I reached my summit and you can reach yours.
