During my many travels I’ve been privileged to speak with PR pros of all kinds. Over time I’ve noticed several common trends among professionals, one of which is a PR mind virus.
Learn what this DC junior agency staffer picked up from a previous member of the White House press team.
You probably track what you do at work, such as writing press releases, contacting journalists and the other daily tasks most PR pros are involved in. But that doesn’t help show your boss or client what VALUE you are actually adding to the organization.
What is the question you should be asking yourself today and every day as a PR pro?
I promised a big and exciting announcement from Michael Smart PR in last Thursday’s post and here it is. Sometimes good things do happen on Monday!
Most PR pros think they know where great pitches come from. Unfortunately, their answer is usually wrong. And I’m betting the real foundation to a great pitch will surprise many of you.
I had the chance this week to review five email conversations between savvy PR Pros and top-tier journalists this week. They all had three things in common: they were all covered by a top-tier outlet, took longer than average time to land the placement, and the third has to do with the “urgency button.”
Like yours, my heart hurts when I see painful images of refugee families fleeing violence and tyranny around the world. Here are how a few people in my corner of the world are making a difference.
“Millennials don’t want to sit in the dark for two hours.” How did two co-workers come up with this subject line at my latest Pitching Boot Camp in San Diego?
It’s the same timeless battle with your boss: quality vs. quantity. You know which is best when pitching journalists, but your boss isn’t always on the same page. Here’s a method to help accomplish both goals of customizing and increasing quantity.
