If you know me, you know I travel a lot for my job (which I love), and that means sitting next to a lot of strangers (which I don’t always love). See how handling a seatmate’s intrusive elbow can translate into working out our frustrations with the media.
There’s no one channel you should bet your PR success on, but there are two strategies that all PR pros should focus on to have a successful career from start to retirement.
Have you ever felt like you didn’t belong in the PR industry? Find out what one of my Inner Circle members did to overcome this feeling and prove his value.
It’s taken me 43 years, but I finally cracked the code on keeping New Year’s resolutions.
If you’re working this week, you absolutely should pitch any media you can think of. If you’re not working this week, here’s an otherwise irrelevant, fun experience I had recently for your reading pleasure during your break.
The business media and the success literature teach that dramatic success in the workplace justifies temporarily sacrificing people who should otherwise be close to you. That’s false.
Focus your energy on developing this rare and valuable skill, and the opportunities and money will follow.
Journalists have been conditioned to expect that when they open an unsolicited email from a PR rep, it will have nothing to do with what they actually cover. Here’s why this is good news for you.
I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. So the natural next step was to take our stories national. But guess what my solution was?
14 years ago, I started on a journey that ultimately ended in the creation of a resource called the Media Relations Master’s Pitch Checklist.
