I’m going to give you the backstory for a segment that recently aired on TODAY. But the real takeaway is about something much more valuable than pitching national morning shows.
I fell in love with PR, and more specifically, media relations. But that’s just me. What if you don’t inherently love PR?
When I’m asked to review pitches, PR pros generally start by asking about the content of their actual pitch. But there’s another factor that has way more impact on their likelihood of success.
What if you had a big pitch coming up and you wanted to get some expert feedback on it? Where would you turn?
This experience is a good model for how we should ultimately deliver our unique value to the marketplace and how we should be compensated for it.
If you try to convince journalists that they have a duty or obligation to cover Topic X because they haven’t for a while, you’ll get nowhere. Here’s the type of information journalists are looking for.
Many PR pros use a somewhat formal and less accessible communication style. Here’s the biggest reason – and how to fix it.
If you want to improve media relations results, it takes more than knowing and applying practical tips and best practices. Here’s what will lead to a real transformation of your career and personal life.
This game used to be relatively simple. But being newsworthy is often no longer enough. Journalists want you to bring something else to the table.
Today I’d like to wow you with my ability to predict the future. It has to do with what I call the PR Power Pyramid.
