Here’s how one PR pro took a throwaway line heard during small talk and turned it into a successful media pitch campaign, yielding three rounds of significant coverage that lasted more than a year.
Do you cringe when a non-PR person brings you a not-so-newsworthy media pitch idea? Instead, discover useful nuggets yourself by flipping the conventional process on its head.
This wise media pitching pro shares how to change your mindset on phone pitching. Follow his recommendation and ditch your fear of the phone.
You invest too much blood, sweat and tears into media placements to let them disappear. Squeeze as much utility out of them as possible by following this advice.
Introducing yourself is common courtesy when you meet someone in person, but you should rethink that technique when it comes to email pitches.
If you’ve ever felt like a slave – to your boss, to your clients, to your media targets, even to your phone – you’re not alone. It doesn’t have to be like this.
Web archives simplify the first two, but it may seem impossible to pitch at the right time without being clairvoyant. Get your timing right by using this relationship-building tactic.
Is there a slam dunk time slot when you should send your media pitches? Don’t send another one without considering this rule of thumb.
Build media relationships by thinking beyond your own client or company. Here are some tips on how to do that better.
Shorter pitches may generally be better, but there are definitely exceptions. I found a pattern that can help you determine how long your pitch should be.
