I recently had a phone conversation that dramatically underscored an important lesson, and that lesson also applies to professional development. Learn the lesson and avoid this career mistake.
Okay, it wouldn’t resolve geopolitical tensions, but it WOULD achieve a significant thaw in the iciness journalists and bloggers tend to feel toward media pitches. This tip comes from a PR professional with a uniquely high success rate.
This PR professional consistently followed a purposeful system to get on reporters’ radar screens – and it resulted in significant coverage.
When my 9-yr-old son surprised me with this question, the introspection that resulted yielded some results that may surprise.
Journalists are bombarded by more pitches than ever, and mainstream outlets continue to consolidate and shrink. But this doesn’t have to make pitching more difficult. Check out this example of a PR pro who adapted her approach and found success.
You need to do more than propose your organization or client as an example of a trend. Follow this “recipe” to make sure your pitch stands out.
If you lack the tools needed to show your pitching’s direct impact on the bottom line, don’t be discouraged. Here are some other ways to measure and report your success.
We’re in the business of building relationships. All relationships start with trust. Why begin your outreach with deception? Build – don’t tarnish – our reputation as media pitching pros.
We’d all love to be financially independent and not have to work at all. I don’t have anything for you on that today :). But we’d also like to be independent in where and when we work. And that’s closer than you think.
Here’s how one PR pro took a throwaway line heard during small talk and turned it into a successful media pitch campaign, yielding three rounds of significant coverage that lasted more than a year.
