This takes too long . . .

“The most rewarding part is that I received a call from a new New York Times reporter last week who got my name from other New York Times reporters as a good source to assist her with her story.  That felt good!”

That was part of an email I got from one of my Inner Circle members. She’s spent her career developing the skills to make that kind of thing happen.

When I teach those skills in my workshop, the straight-talkers ask:

“How long will this take?”

While this is an obvious question, it's not really a helpful one. First, it puts control over your future OUTSIDE of yourself into some nebulous land of fantasy that exists sometime in the future. You're waiting for “it” to work for you. This is not an inspiring position to put yourself in.
Second, a question like this puts you in the frame of mind of looking for proof to drop down from the heavens instead of empowering you to dig up that proof yourself.

So instead of asking “how long does it take,” here's something more productive to ask:

How quickly can I use customized outreach to make it OBVIOUS to my media contacts that the ideas I offer are among the best choices to share with their audiences?

That's a goal YOU can work towards. You can work HARD at that, no “waiting” required. You can try over and over again to refine everything you do in an effort to build that clear signal.

How long will YOU take? That's the type of question that places responsibility for your success right where it belongs: which is squarely on your shoulders.

We discuss and refine the approaches that work in my Inner Circle group coaching program. More details here.